March 01, 2010

The Power of Packaging


I once worked (briefly) for a jewelry wholesaler who sent out 10-20 orders a day and I was appalled by the lack of care that went into packing those orders for shipment. Jewelry that had sat for a while in a bin was left in dusty plastic bags, crammed into boxes sealed up with wrinkled tape and smudged mailing labels.

Everything about the condition of her packaging said "I don't value my product and I don't value you."

On days when I was scheduled to do the shipping, I was criticized for taking an extra minute to put the jewelry in a fresh bag or smooth the tape on the packing box. (Like I said, I only worked there briefly).


The condition of your packaging can say even more about you than the product you are shipping. I'm sure most Etsy sellers know this so perhaps I'm preaching to the choir, but I recently received an order that might have been sent by my former employer.

It just takes one time of being on the receiving end of sloppy packaging to realize how much of a negative and lasting impression it can make.


Your packaging doesn't need to be fancy or creative, but it should be neat and presentable. Even if your product cost only a few dollars, your customer should feel appreciated and delighted by your efforts.

5 comments:

Shannon said...

I agree! Packaging is important. It doesn't have to be super fancy, I don't think, just not BAD. While I appreciate nice packaging, I ALWAYS notice bad packaging, and it definitely affects my decision about whether to be a repeat buyer.

packaging supplier said...

Packaging puts an instant and sudden impression on the customers. Nice and presentable packaging in an organized way really impressed and delighted the customers and makes them compel to purchase the products. For Shipping packaging should be so neat and organized.

packaging supplier said...

Packaging puts an instant and sudden impression on the customers. Nice and presentable packaging in an organized way really impressed and delighted the customers and makes them compel to purchase the products. For Shipping packaging should be so neat and organized.

Julie Magers Soulen said...

You are so absolutely right!! Thanks for posting this.

Cheers!
Julie
Julie Magers Soulen Photography
Blog of Note

My Life Under the Bus said...

Oh nothing is worse then receiving an anticipated package and it smells like cigarrettes or is dirty : ( . I've gotten yellow stinky bubble wrap and once got bubble wrap covered in what LOOKED like mud - totally GROSS. BLEECH